News > X-Factor’s New Communications Platform sends Immediate Mass Notifications and Alerts to Multiple Devices for Schools and Public Venues during Emergency Lockdowns

Posted on June 11th, 2014

X-Factor’s Mass Notifications system now includes Mobile Alert Agent Native Applications allowing for instant alert messaging with response features to a range of mobile and fixed receivers.

Lyndhurst, NJ, June 10, 2014 Emergencies of all types can happen anywhere and at any time. Every second counts when it comes to notifying students, staff and patrons on school campuses, malls or a wide range of public venues with accurate and trustworthy information regarding immediate safety instructions.

Charles Saracino, President and CEO, X-Factor Communications says, “Making sure that warnings and notices are delivered within seconds during times of emergency or potential danger is critical. Our platform not only allows our clients to be able to quickly and confidently broadcast alerts to multiple network connected devices but also provides an interactive response capability back to the master control operator where he or she can provide additional information and guidance.”

The Mass Notifications system also provides the institutions or venue’s internal emergency planning and crisis management teams with verification of notification transmissions and responses during a critical incident, as required by the Clery Act Emergency Response and Evacuation Policies and Procedures.

X-Factor’s system is also equipped with a hierarchical control feature that provides targeted content distribution and allows the customer’s technology team to set strict permission guidelines using pre-set and/or customizable user rights for notifications and other types of communications content.

X-Factor has recently expanded its Mass Notifications system to include Mobile Alert Agent Native Applications, which can be used for both non-carrier or ‘over the top’ (OTT) communications, as well as traditional carrier-based delivery, allowing for instant alert messaging with response features to a diverse range of mobile and fixed receivers.

Brian Watts, CIO, X-Factor Communications says, “We are very pleased to announce the introduction of our new Mobile Alert Agent native apps feature that is managed from a single dashboard within our Mass Notification and Emergency Alert System. The ability to communicate with devices without relying on cellular carriers means that we can reach over 95% of network-enabled devices including smartphones, feature phones, tablets, digital signs and desktop PCs.

In addition to sending mass notifications and alerts, the platform can also be used to enhance internal communications by publishing, among other things, real-time details on weather advisories, environmental emergencies, system outages, employee benefit plans, reinforcing seasonal health messages and posting class cancellations.

About X-Factor Communications
X-Factor is a premium provider of easy-to-use, interactive digital media software and services delivering single point publishing of rich informational content, mass notifications, advisories, emergency messages, alerts and advertising to any IP-connected device. The company helps its customers enhance communication through effective dissemination of “any content”, to “any device”, “anywhere.” For more information, visit

Roslyn Yee
Public Relations Manager
X-Factor Communications
Email: ryee[at]
Phone: 917-494-4218

This entry was posted on Wednesday, June 11th, 2014 at 8:23 am and is filed under Press Release.