X-FACTOR INTRODUCES INTERACTIVE DIGITAL NETWORK SIGNAGE AND CONVERGED APPLICATIONS SOLUTIONS FOR CORPORATE COMMUNICATIONS, MARKETERS & ADVERTISING AGENCIES
- X-Factor’s “C4” solution makes it easy for corporate communicators to reach internal and external audiences on their desktops, in conference rooms, lobbies, and mobile devices
- X-Factor’s “MACC” solution enables exciting and immersive consumer marketing as part of the explosive growth of Digital Out Of Home advertising
September 26, 2012; South Hackensack, NJ – X-Factor Communications, a premium provider of interactive digital network software and services over its dmcp:// Digital Media Control Platform, announced today it has launched two new end-to-end solutions which bring together products and services from the company’s expanded offering.
X-Factor’s exclusive C4 “Corporate Communications Control Center” is an easy to use software-based solution for multi-media, multi-channel and multi-dimensional internal and external corporate communications. C4 is an advanced and intuitive content creation and management system that supports emergency messaging, conventional publishing as well as interactive applications. Features and applications include:
- Content creation
- Content publishing
- Real-Time announcements
- Emergency alerts
- And more…
The C4 solution is complementary to other in-place systems, including Microsoft SharePoint, adding greater functionality and ease of use including the automated transformation of PowerPoint documents into desktop signs and alerts, for example. Content distributed over C4 is optimized for all end-points, whether large lobby displays, interactive kiosks including wayfinding capabilities, or mobile tablets and smart phones.
X-Factor’s new MACC “Marketing and Advertising Control Center” builds upon over five years of experience developing, implementing and managing multimedia “immersive” advertising- supported digital networks.
MACC makes it easier than ever to participate in the rapidly growing Digital-Out-Of-Home marketing trend and enables marketers and their agency partners to:
- Deliver targeted advertising
- Provide product information and spur cross-selling and up-selling
- Promote features and benefits
- Help ensure consistency of messaging in multiple languages and geographies
- Control costs via a Software-as-a-Service (SaaS) delivery model
MACC is a high-impact delivery platform integrated into the way people shop, learn and play, presented at the most appropriate moments in the most interesting venues (retail shops, stadiums, public transportation hubs, on trains and buses, at medical centers, in malls, and much more).Displays can deliver messaging that is customized by geography, time of day, specific location and more in real-time, and data collected informs the real-time grooming of campaigns to ensure the highest conversion rates and ROI.
“This is an exciting time for X-Factor and our clients,” said Jeff Singman, Chief Marketing & Sales Officer. “We have been investing in R&D for years, and have been closely working with enterprise and agency partners to build something of great value for them as the world of communications becomes increasingly vibrant and ubiquitous. Our clients have asked us to pull together solutions that make is easy for them to participate in the benefits of reaching employees and consumers with dynamic, creative and impactful images and messages through a single web-based portal, and we are grateful to them for the valuable input they have provided along the way.”
X-Factor also launched their new website today, and a number of new products (link to other news release).
ABOUT X-FACTOR COMMUNICATIONS
X-Factor is a premium provider of interactive digital media network software and services. Unlike other digital signage companies, X-Factor’s technology is a software platform, not just products, enabling us to implement reliable and robust solutions that can be extended in the future as our partners and clients themselves innovate.